Acquiring a new customer costs five times more than retaining an existing one. Yet most small businesses spend 80% of their marketing budget chasing new customers. With MannaPOS, you have all the tools you need to build fierce customer loyalty.
The Power of a Customer Profile
When you create a customer profile in MannaPOS, you capture their name, contact details, and purchase history. Over time, this profile becomes a powerful tool for personalised marketing.
Setting Up a Points Loyalty Programme
MannaPOS supports a built-in points system. For every shilling spent, customers earn points they can redeem on future purchases. This simple mechanic dramatically increases visit frequency and basket size.
Birthday and Anniversary Rewards
Use the customer database to send personalised offers on birthdays and purchase anniversaries. Customers who receive birthday messages spend an average of 24% more in that visit.
Targeted Promotions
Segment your customers by purchase history and send relevant promotions. If a customer always buys beverages, offer them a discount on a new beverage line. Relevance is everything in modern marketing.
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